Getting to Know Fable Soap Co.

For those of you who don’t know, the Central Coast Creatives Club is an incredible, inclusive group that is all about “fostering connection and collaboration across the Central Coast community.” The club was the brainchild of Kendra Aronson, and since it’s beginnings in 2014, the club has grown to include over 30 members, each with a unique skill set and all connected by a fire-y passion for creativity.

Grow with us! Visit the link here to apply.

Last week, Jeriel and Bobbie of Fable Soap Co. hosted our quarterly field trip at their shop and workspace in Los Osos. At Fable Soap Co., nourishing and healing skincare that is 100% clean has always been the goal. Every product is hand-crafted in a cruelty free environment, and contain absolutely zero traces of preservatives, synthetics, parabens, phthalates (scary word), sulfates and alcohols. Everything is made by Jeriel in small batches directly on site.

The gathering took place in their jazzed up warehouse turned shop and work space, which used to be home to a clay-mation studio! The second I walked in, the warm and cozy fragrances of several glowing candles emanated throughout the space. The food spread was magnificent, with an olive focaccia (baked fresh by Jeriel’s pastry chef turned avocado rancher husband Tim) as the showstopper.

As the group settled in, my friend Lauren and I explored the retail space in the loft upstairs. The shelves were lined with rows of lip balms, shampoos, soap bars, cleansers, and lotions. I marveled at products such as the “salted grapefruit cleanser” and the “charcoal turmeric coconut milk mask.” I wondered deeply what “wetstone and fig lotion” could possibly feel and smell like considering I had not the faintest idea what wetstone even was! It was clear that the skillful minds behind the creation of these unique products cared deeply about their craft. I was really excited to get back downstairs for the main event. And even more exciting- for locals, they offer refills on site! Amazing!


The sun began to creep lower into the sky as we all got comfy and cozy on the soft sofas and tufted floor cushions, glasses of wine in hand. I love learning about people and about what drives them to be successful at what they do- especially entrepreneurs- so I was eager to listen to Jeriel and Bobbie tell the birth story of Fable Soap Co. They shared the ups, downs, and in-betweens, with a healthy dose honesty that was sprinkled thoughtfully with humor and humility. It was refreshing and encouraging and served as a clear reminder that whatever you want to do is attainable if you just see it through and don’t give up when the going get’s tough. For more about the journey that is Fable Soap Co., I encourage you to visit this magnificent Q+A published in Coyote + Oak Magazine and written by Central Coast Creative’s Club Ringleader, Christy Wolff.


Thank you, Jeriel and Bobbie, for opening your hearts and your business to our group of aspiring and practicing entrepreneurs- your journey has been incredible. To all the creatives who attended, thank you for sharing your journeys and experiences. Until next time!

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
― Henry David Thoreau, Walden








Love where you live


It’s coming on a year since I moved back to San Luis Obispo permanently to build a life from scratch. With the season changing, rains dissipating, and the increased frequency that Nick and I discuss scouting out a home here someday, it felt right to sit back and reflect on all the lovely things about this the spirit of this place. My perspective during the first few years of living in San Luis Obispo was boxed in by college culture, no matter how hard I tried to see the real-life things happening around it.

My college days at Cal Poly now feel like a distant dream and I have almost completely removed my old self in order to make room for new energy. Six-hour study sessions at coffee shops accompanied by copious amounts of caffeine just so I could continue to hold my table have been replaced by lazy, Saturday morning strolls and an iced coffee to-go. Thursday nights out with my girls, bar hopping and table-dancing, have been replaced by an after-work cocktail at Sidecar and a stroll around farmers for a large bag of perfectly salty and scrumptious, caramel-coated kettle corn. Sunday’s spent sometimes hungover, sometimes nursing a sunburn from a day out too long at the beach, or sometimes both, have been replaced with mundane errands, housecleaning, and lots of dog cuddles. And you know what? I wouldn’t replace this transition for anything.

Making a home in a place that you didn’t grow up is not a particularly easy thing to do nor does it happen naturally. The biggest lesson I learned is that things take real time to cultivate, like getting used to a new job or turning your apartment or home into a space that you feel comfortable. Once those things all happen, it sure feels good and it even starts to feel right.

It’s important to continue to push yourself forward and find new, potential paths for growth. There are so many things that I want to do and hardly enough time to get them started! But it’s Spring now, the drought is over, and the sun is out of hiding. I’m excited to continue exploring my new home and working hard to do my part in it’s growth as well as in myself. If you want to join this journey, then welcome aboard! I think we’re going to have lots of fun along the way.


— Rachel

The Journey Begins

First and foremost, I would like to graciously say- thanks for joining me! I have no idea what I’m doing (who does?), no real end-goal, and I’m not a writer by any stretch of the imagination so please do not judge me for any grammatical errors here! Mostly, I have been in search of myself and who/what I am going to grow in to in this world someday. The ripe age of twenty-four is swiftly upon me, so what better time to start than now?

I am going to take my time finding my voice here, so that I don’t fall into anything inauthentic or surface-level. However, so far, I can tell you with certainty the following about who I am:

  • I like motivating others, which is why I believe I have found so much passion and success in teaching cycling classes.
  • I could never be vegan. Eating brings me more joy than any other enjoyable activity and I simply couldn’t fathom taking that away from myself. That being said, I have tried every diet and food trend known to man and all to no avail. It has been hard to find peace with my body and the shape with which it is comfortable conforming to, but at the end of the day the quality and quantity of love around us is not dependent on our jean size or amount of belly rolls.
  • Speaking of breakfast burritos (ha, I wasn’t talking about them but I was sure thinking about them so here we are)… my favorite food combos are the following: breakfast burritos (bacon, not sausage) and cold brew coffee,  veggie-loaded pizza and IPA, and Willamette Pinot with anything.
  • I currently reside in San Luis Obispo, CA and I find an endless amount of beauty here. As someone who did not grow up here, I actually found this place and consciously decided to stay. I feel very lucky for that, considering it is a town largely unknown by outsiders, and yet it is one of the most lovely places to live. Between the Mediterranean climate, being surrounded by wine country in nearly every direction, and the year-round availability of local food provisions, the Central Coast is a life-lover’s paradise. For my job, I get to market and promote San Luis Obispo using those highlights mentioned, all of which I am very enthusiastic about. It’s pretty awesome.

I could go on, but that’s enough for now. Like I said, I need to find my voice. Sometime, somewhere, I know it will show up. Perhaps it even finds me before I find it. In the meantime, I promise if you hang in there and put up with me for a while, I’ll give you a reason to stay!

—– RachelIMG_0025